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FAQ's
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Mobile Internet General questions
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1.1.
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1.3.
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1.4.
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2.
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Mobile Internet Opportunity
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2.5.
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2.6.
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2.7.
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3.
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About Wapsitebuilder®
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3.3.
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3.4.
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4.
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Wapsitebuilder® Subscription Information
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4.4.
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4.5.
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4.6.
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5.
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After subscribing to Wapsitebuilder®
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5.1.
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5.3.
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5.4.
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5.7.
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5.8.
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6.
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Making business on Mobile Internet
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6.5.
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6.6.
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7.
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Why Safira Solutions?
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7.1.
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7.2.
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7.3.
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1.
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Mobile Internet General questions
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What makes Mobile Internet different from traditional PC Internet?
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Mobile Internet is access to information and content on a mobile device via WAP, 3G or similar technology. Unlike PC Internet that is easily accessible thanks to already established standards, Mobile Internet is accessed by thousands of mobile devices each with different particularities such as screen size, operating systems, and technical limitations. Users navigate the Mobile Internet in a very different manner than they do on PC.
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Can a PC Internet Web site be seen on a mobile device (cellular phone, pda, etc..)?
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A Web site designed for PC can be seen on many Internet-enabled mobile phones. However, it is very difficult to view a Web site for PC on the small screen of a mobile device and this creates a very frustrating navigational experience among users.
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Can any mobile device be used to access the Mobile Internet?
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No, only WAP, 3G, i-mode, and 2.5-generation phones can display Mobile sites, which currently account for a great proportion of Mobile phones in the World. Mobile phone manufacturers forecast that over a 90% of mobile phones will be Internet-enabled by 2009 (Source: Nokia & Other manufacturers).
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Why should I choose Safira Solutions instead of my current Web Site provider to build my Mobile site?
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Your current Web provider may probably be able to create and program a Mobile site. However, once the site is programmed, your Web site provider will not necessarily have the capabilities to test that the content is delivered correctly on all existing devices on the market, and maintain your site updated to new devices released to the market on a regular basis.
Furthermore, mobile site design requires a specific understanding of the Mobile Internet user experience that most Web Site designers lack.
Also true, most Web Site providers do not have any experience with Operator or off-portal billing integration in case you wanted to sell content on your mobile site.
Safira Solutions provides turnkey, user-friendly solutions that allow you or your company to easily build and update the content of your Mobile site, without requiring additional hardware or IT personnel. Furthermore, Safira Solutions specializes in Mobile Internet development and has the expertise to help you carry out a successful mobile site.
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2.
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Mobile Internet Opportunity
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What business opportunities exist on the Mobile Internet?
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Juniper Research forecasts that Mobile Entertainment market will be around $51,000 million by 2008. This means that consumers worldwide will be buying content, products & services for a value of $51,000 million every year on the Mobile Internet.
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Is the use of Mobile Internet limited to certain developed countries (Europe, USA, Japan, etc…)?
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Absolutely not. Mobile Internet is being embraced by those countries having:
- High penetration of Mobile Telephony
- High GDP per capita
These two conditions are covered mostly by developed countries. However, Mobile Internet is experiencing the fastest growth in developing countries where mobile telephony has mass-adoption and because it is a viable substitute to accessing the Internet compared to the high costs of PCs and lack of internet infrastructures throughout the country (e.g. South Africa)
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If Mobile Internet offers such huge business opportunities, why is the use of Mobile Internet still not so widely spread as mobile telephony or Internet?
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There are three main reasons to explain the lagging of Mobile Internet use compared to other similar technologies:
- Users and consumers do not have as much information on the Mobile Internet as they may have on mobile telephony or Internet. Users still do not know what exactly they will find if they surf the Mobile Internet. This lack of information creates lack of interest and thus hinders wide spread use and mass adoption.
- High connectivity fees have caused users to label Mobile Internet as unaffordable. Fortunately, Network Operators are beginning charge lower connectivity fees, and in some cases operators have launched offers that include a flat monthly fee for n amount of data transfer.
- Similar to the early days of the Internet, the Mobile Internet is in need of sites with high value propositions to encourage consumers to go mobile. At this moment in time, media companies and brand owners are best positioned to create mobile offerings and establish a closer relationship with their customers.
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When will Mobile Internet be used on a mass scale?
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There are three main reasons to explain the lagging of Mobile Internet use compared to other similar technologies:
- Mobile Operators need to lower access and navigational fees
- Media companies and brands inform their customers that they can receive service through their mobile phone
- When entrepreneurs start developing Mobile Internet businesses that drive value to end users (similar to what happened to PC Internet in the early days of this medium)
All of these things are happening right now. Mobile Internet will soon become just as powerful as PC Internet. Yet, some experts believe that the Mobile Internet will be far more important than PC Internet and that it will revolutionize the way we communicate and access information.
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What kind of companies should consider developing a Mobile site?
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The Mobile Internet is for everyone who wants to be available for their customers at any time and at any place. Currently leading into the Mobile Internet are companies that offer mobile content and entertainment services, followed by media companies (TV, Magazines, Newspapers, etc.) and financial institutions. In the near future having a mobile site will be just as important as having a website.
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Who is using Mobile Internet today?
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Users who buy content using SMS, are early adopters of Mobile Internet & Commerce, they have paid to receive a digital product or service delivered to their mobile phone. The success of the SMS Premium business has proven that users are willing to perform a transaction using their mobile phone if they see value in the service received. Only in Spain, the SMS Premium market reached over €300 million in 2006 (Source: AESAM).
The Mobile Internet promises to amplify this success to create “browse & buy” user experiences that offer more types of services and easier purchasing mechanisms.
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Why is ¨Browse & Buy¨ a better business model than SMS Premium?
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When you go to the supermarket, do you always buy only what you have written on your shopping list? Probably not. Most probably you enjoy browsing, comparing, searching for the best offer, and then, buying. Buying on the Mobile Internet marketplace is the same thing.
In general, all consumers like browsing for the best deal before buying anything. Therefore, the ¨Browse & Buy¨ model provides consumers on the Mobile Internet with a true shopping experience that guarantees additional spending on your mobile site.
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3.
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About Wapsitebuilder®
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What is WapSiteBuilder®?
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Wapsitebuilder® is a leading mobile site management platform developed by Safira Solutions to rapidly create a mobile presence capable of conducting commercial transactions.
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Why should I use WapSiteBuilder®?
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- Speed: build a mobile site and start selling your content within hours
- Reliability: your mobile site and content will be delivered perfectly on over 3.000 different mobile devices on the world market
- Savings: Spend a fraction of the time and money that could go into purchasing hardware and hiring consultants
- Expert Advice: Consult Safira Solutions’ professional experts that will advice you with their deep expertise on whatever issue related to Mobile Internet arena
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Are there products similar to Wapsitebuilder® on the market?
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Yes, there are. However, the WapSiteBuilder® offers you state-of-the-art technology and a level of reliability few products can provide at such competitive pricing.
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Why use Wapsitebuilder® if I can ask my company programmer to create our Mobile Site?
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Asking your programmer to build your company’s mobile site may be a great idea, but we don’t recommend you ask him to program it from scratch. A lot of time and money can be easily spent trying to program a mobile site because you have no guarantee it will work on the great majority of mobile phones on the market. However, you could acquire a Wapsitebuilder® Edition that is right for you and provide your programmer with a development tool that will make his job more efficient and save you time and money.
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4.
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Wapsitebuilder® Subscription Information
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Why is WapSiteBuilder® a monthly subscription?
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The WapSiteBuilder® is provided as an online ASP service that includes hosting and regularly updated product features. The monthly subscription guarantees the constant evolution of the WapSiteBuilder® so that you have the best technology platform available on the market. This service model provides you with new product functionalities and feature updates periodically without having to download and install any programs to your PC. Furthermore, the monthly subscription covers that costs of updating the handset database with new mobile devices released onto the market, thus ensuring that the content published on Wapsitebuilder® will always be displayed correctly.
Safira Solutions also provides a wide range of services to help support your mobile site and allowing you to successfully manage your business.
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Is Wapsitebuilder® expensive?
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The WapSiteBuilder® has been designed to save you money and time. We invite you to calculate how much you would have to spend on skilled workforce, hardware, software licenses, mobile site maintenance costs, server and database maintenance costs, billing integration with mobile operators and off-portal billing systems and other related costs if you were to develop something on your own and compare that with the WapSiteBuilder® pricing.
We estimate that WapSiteBuilder® Edition subscriber’s save, on average, around €2,500 a month.
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What Wapsitebuilder® Edition should I subscribe to?
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That decision depends on four criteria:
- The volume of traffic you expect on your Mobile site
- The technological features you are willing to take full advantage of
- The degree of assistance (expert assistance and customer support) you require from Safira Solutions
- Your budget. Please, visit the Choose your Edition section of this website to receive help with choosing the Edition that best fits your needs
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Can I change my Edition subscription at any time?
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Yes. You can upgrade to an Edition with more features and services at any time. You may even change your subscription to a lower level Edition if that is what you decide at any time. All we require is that you communicate to us your desire to change Edition during the first 15 days of the month and we will we will apply the new fees and do the service changes starting on the next month.
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What will I receive if I pay a whole year’s subscription upfront?
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By paying a full year subscription (12 months upfront) of any Edition we discount 2 months and only charge you for the value of 10 months. This means you save 16.6% on the annual subscription.
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How can I subscribe to Wapsitebuilder®?
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Contact our Sales teams by email or sign up on-line. In both cases a sales agent will email you back or call you.
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5.
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After subscribing to Wapsitebuilder®
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What happens after I subscribe for a WapSiteBuilder® account?
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You will receive via email a login, password and instructions to access your WapSiteBuilder® account. You will also receive a set of manuals and access to our knowledge center so you can easily start building your Mobile Site. Furthermore, you may contact by telephone one of our experts dedicated to providing you with support with your account for a period of time established in your Edition.
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How long will it take me to build my Mobile Site?
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We estimate that on average, it is needed around 24-48 hours to build a Mobile site using Wapsitebuilder®. That period of time can obviously vary depending on the size of your mobile site and the level of content you may want to offer.
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What do you mean by “expert assistance period”?
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An expert on Mobile Internet business will answer all the questions that may arise during the building of your Mobile site. Not only will he/she assist you on issues regarding the use of WapSiteBuilder® but also on all those questions that normally arise in this process (marketing, promotion, integration, billing, property rights, age verification, etc….)
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What kind of customer support will I enjoy after “expert assistance period” is over?
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After the “expert assistance period” you will enjoy the level of email customer support provided with your Edition. Safira Solutions provides customer support assistance on a certain number of enquires per month related to the WapSiteBuilder® and Mobile Internet specific issues (marketing, promotion, billing, etc…)
All Edition subscribers can access the Knowledge Center included with the WapSiteBuilder® to search for answers to help them solve issues related to usability, marketing and billing.
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What security does Safira Solutions provide for my content and Mobile Site?
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We provide a 99.99% Up-Time Guarantee and ensure that your mobile site is live and operative by providing maximum anti-hacker security, regular server maintenance and perform scheduled database backups.
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What payment methods does Safira Solution accept?
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The Edition subscription can be paid by wire transfer, Credit Card or Paypal depending on the client’s country of origin. Please contact our sales agents for further information.
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What happens if I want to stop my Mobile site for a certain period of time?
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Safira Solutions allows you to put on hold your subscription account for a period of up to three months, provided that the first six months of subscription have been previously paid for. A low maintenance fee may be charged during this time to cover minimal operational costs. While your account is on hold, users may view your mobile site, but you will no longer have access to your WapSiteBuilder® account.
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What happens if I make late payment?
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Safira Solutions will contact you in order to know the reason why the payment has not been received and ask you to resolve it as soon as possible. In case it is not solved within 15 days of due payment date, the service will be interrupted.
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6.
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Making business on Mobile Internet
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How can a Mobile Site attract traffic to it?
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There are many methods to market and promote your Mobile site. Some are paying methods and others are for free. Please, contact our sales agents for further information.
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What do I need to do to sell content now that I have a Mobile site?
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All you need to do is to provide your Mobile site with a robust and safe Billing solution. Ask Safira Solutions’ sales teams for further information or visit the section “Introduction/Sell content on your Mobile site
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Can I sell to any kind of currency in the World?
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Safira Solutions works with leading Mobile Internet partners that can provide you with billing solutions in most currencies around the world. Please, contact our sales agents for further information.
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Can I sell different products/services depending on who is watching the Mobile site?
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Yes. Content is customizable (for example the language) depending on the country or market an end-user is connecting from.
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Does Safira Solutions charge a commission on content sold on my mobile site?
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No. Safira Solutions only charges for the service & technology it provides.
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What return on sales should I expect from the content I post on my Mobile site?
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You should expect returns from 60% to 90%, depending on the billing Solution you choose, and the Network Operator pricing scheme. That is, for every Euro sold on your Mobile site, you will get around 0.6 to 0.9 Euros back. The commission charged is due to the Network Operator, the billing provider, and sometimes, due to content property rights. Please contact our sales agent for detailed information.
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Why Safira Solutions?
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Why should I hire Safira Solutions as my Mobile Site provider?
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Very few companies in the world are as focused on Mobile Internet and Mobile Commerce as we are. We are experts not only in technological issues, but also in doing business on the Mobile Internet (marketing, sales, operations, etc.)
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What else can Safira Solutions do for me/my company?
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Safira Solutions offers a wide range of services, ranging from Mobile site design, tailor made solutions, media planning and business consulting. Please, visit our “Services” section for further information or contact a sales agent.
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Who is Safira Solutions?
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Safira Solutions is a key player in the development of the Mobile Internet and is one of the most important providers of Mobile Commerce solutions in the world.
Safira Solutions helps individuals, organizations and brands to take full advantage of the Mobile Internet revolution by providing them with the best products and services on the market. Thousands of mobile internet users visit and perform transactions on reliable mobile sites developed with Safira Solutions technology everyday. Leading companies in different industries have chosen to partner up with Safira Solutions for its expertise on Mobile Internet technology and for its professional approach to service delivery.
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